Amazon 'Prime Day' becomes phenomenon as rivals jump in

It started as a simple sales promotion, but Amazon's Prime Day has now morphed into a major phenomenon joined by scores of retailers jockeying with the US colossus for a bigger slice of the e-commerce pie.

source https://www.lifetechnology.com/blogs/life-technology-news-blog/amazon-prime-day-becomes-phenomenon-as-rivals-jump-in